What is SEO / Search Engine Optimization?
Before we start SEO (Search Engine Optimization), first we have to understand about the SEO and it is very important to know the Benefits of SEO.
SEO (search engine optimization) in simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where Opstech Solutions comes in.
Our SEO experts organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
Our newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the search engines methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your business, recipe blog, or online store.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Why is SEO important for marketing?SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
Overall, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.
The table and accompanying report also look at three niches of search:
Local SEO
Publishing/News SEO
Ecommerce SEO
The Periodic Table of SEO Factors serves as the foundation of this Guide to SEO. Together, these resources will help you learn about SEO and inform your strategy for success.
What is Blog SEO?In Blog SEO, We optimize our blogs on Search Engines. It helps to rank our blogs and website at the top of search engines.
Why Blog SEO is most Important?When we write a post in simple language without SEO, then the search engine is not able to understand it quickly, due to which the content written in high quality becomes of no use.
We optimize our blog post or the entire website according to SEO so that Google can immediately understand our blog or blog post, what kind of content has been inserted on the website and how it can bring your blog up in the search engine. The amount of Organic Traffic on SEO Optimized Blog is very high, so Blog SEO is also an important factor. Without SEO Optimized, the speed of ranking a blog in the search engine is very slow.
Therefore, to learn Blog SEO, see below mentioned step by step tutorial:
Focus on Keywords:You choose a keyword for each of your posts, putting different types of keywords in the same post confuses Google and it does not understand what your post is written about.
Therefore, target a keyword and write the entire post on it and try to explain that topic completely in your post. If your blog is new, then we suggest you to use long tail keyword, it means to make it longer by adding some more forward or backward search keywords. Therefore Opstech Solution always prefers to insert quality content in every website developed by us.
Optimize Blog Post:For example, we have made Long Tail keyword and that keyword is "how to do blog seo"
Now we have to keep putting this keyword in our post at the appropriate place according to the need.
Appropriate place means where this keyword is needed, it should be put there, putting too many keywords inside the post has to face the penalty of keyword stuffing. Earlier people used to rank their post by keyword stuffing but now google penalises such websites.
Focus on the Post Title:Whether you are on Blogger or writing a post on WordPress, it starts with the title. Our main keyword must be in the title (H1) of the post, as well as the main keyword in the heading i.e. h2.
Title plays an important role in Blog SEO, only by looking at the title, Google understands what is written inside your post.
First paragraph of the post:The first paragraph of the post is seen as the introduction of the post so the first paragraph should have the main keyword needed. Google or users carefully look at the first paragraph of your post along with the title of your post. Having keywords in the title and first paragraph of the post is considered important for blog SEO.