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SEO Trends 2022

SEO, which refers to enhancing website rankings, is an evolving phenomenon. Every year, we see something new emerge across the virtual horizon. Keeping up with these trends and aligning with Google's changing algorithms is essential to ensure sustainable SEO.
At Opstech, one of the leading SEO agencies in Pune, we stay abreast of the latest SEO trends to improve our client's website rankings. So, what's trending this year? Let's look at some key SEO trends this year.

1. User Intent

Identifying the keywords and entities of searchers' interest and suggesting the appropriate content that will fulfill the user's requirement. "People also ask" is the most common feature to recognize user intention. Research shows this feature is based on 48.8% of 2.5 million searches. Providing content to the frequently asked questions will remain the key to improving search engine rankings.

2. Quality Over Quantity

For user-driven search engines, the website's age doesn't matter. They may crawl your website and rank it even if it is new but provides quality content.
Providing useful facts and quality content makes your website climb the ladder. The content length does not necessarily affect the ranking. But it can prove a reference point for Google to analyze every detail like analysis and research.

3. Image and Video Content

Per the research, videos will occupy about 80 percent of the global IP traffic by 2022. Google uses a Mark-up Helper to place a code on your website's pages. The helper helps the search engine identify the content. Additionally, the small piece of code introduced to the page is a snippet. It helps make your site attractive and browsable by showing relatable images and videos that most SEO agencies in Pune take care of.

4. Machine learning and Artificial Intelligence

Automation options increase SEO productivity. AI-powered content strengthens a website's search engine presence. Accordingly, AI content creation is growing faster. It helps provide faster, analyzed, and highly optimized content generation.

5. Expertise-Authoritativeness-Trustworthiness (EAT)

Setting up an EAT score helps provide content on the webpage. EAT stands for expertise, authoritativeness, and trustworthiness. Accordingly, the content you publish should reflect your expertise, establish your authority in the domain, and should be trustworthy and authentic.
In other words, the content you publish should be accurate, authentic, and validated. Some essential factors in this regard include extensive research and high content readability and relevance level.

6. Frequently Updating Content

Another way to improve the webpage rankings is to update the content regularly. Visiting the old content, assessing it, and updating it can help. Furthermore, updating images and videos can help to foster better rankings. Updating the website with backlinks is another strategy to increase SEO sustainability.

7. Content Optimization

Search Engines are more likely to recognize optimized content. It uses NLA algorithms and content optimization tools for identifying rich and optimized content. Search engine robots will rank optimized content higher after comparing similar other searches.

Enhance Your Search Engine Rankings with the Top SEO Company in Pune

Opstech employs a dedicated team of SEO professionals to take care of the SEO aspect of your digital efforts. Our SEO experts stay updated with the latest SEO trends, updates, search algorithms, and SEO best practices.
Additionally, our business-specific strategic understanding of SEO enables us to deliver improved and sustainable results. Call us at +91 9130085667 to learn about our SEO cost in Pune and engagement models.