How to Perform Technical SEO Audit?
SEO is an integral part of search engine optimization. Despite this, technical SEO is ignored as it is the trickiest of all. However, given the competition in the market, the business owners cannot afford to shy away from the challenges. Technical SEO is vast. One needs to know how to make use of it so that the business can actually succeed. The technical SEO process is essential for the optimization of the website for more efficient crawling and indexing. So that Google will be able to deliver the right content to the users from your website. At the right time, here are the steps that are taken to perform the audit.
1. Find ability check
The step refers to checking how easily the website information can be found by both the website visitors and the search engine platform. This is the section that will help you understand the issues and correct them so that the search engine is being able to find your website. In this step, you need to check for indexation, server uptime, Meta robot tags, HTML sitemap, image XML sitemap, subdomains, etc.
2. Architecture check
It is important to understand the website structure so that the visitors are able to land properly. The check-ups will guarantee the proper set up of the website. The major focus remains on the navigation footer, in-depth analysis. Herein all the details must be checked to guarantee the users have a good experience.
3. URL analysis
The step is dedicated to analysing the URLs of the website for proper optimization. Using SEO applications, the analysis will be quite easier and faster. One needs to identify the issue and take proper measures right at that time to fix it.
4. On-page SEO techniques
This undoubtedly is the essential part of the audit. It helps cover how the individual pages are to be analysed. By uncovering the aspects of the website, things will be easy. The process involves checking the key content location, structured data, markup page, headings publisher, markup image, location size, use of image, alt tags, missing titles, any duplicate items, missing meta description, title tag length, etc.
5. SEO equity tests
This step helps understand how powerful the website is and how it is being distributed across the pages. It will help cover up the right way of checking the SEO equity to guarantee it is not suffering. Herein one needs to look for broken redirect, redirect chains, etc.
6. Google search console audit
It is quite a crucial part of the SEO campaign, which serves as a major component for the technical analysis. Herein the internal links, manual actions sightings, sitemap indexation, etc., all are checked to ensure that the website is well presented.
7. Link check
A major part of SEO will help check the issues that might be present with the internal links of the website. Herein is the major focus remains on identifying the broken link, checking the external links, malicious files, etc.
8. Social media analysis
No doubt it is quite overlapping with SEO which helps uncover the technical issues so that all the setups are done fine. You need to draw the business model to see it is working well as you need. Herein you need to focus on Google my business account, Twitter card, graph snippets, etc.
Conclusion
Performing a technical SEO audit is not easy. There are different structural aspects one needs to take care of to handle it on their own. Based on the company, the audit process may be long and include different other aspects. One needs to perform the audit at regular intervals so that your business does not suffer but is presented well in front of the audience.