Google’s search algorithms have become amazingly smart day by day in detecting the search queries which involve exploring local information. Google directly inserts the top 3 listings from the Google Maps just above the organic search results. Therefore, it can be simply understood that for a local business how important it is to be on the top of the Google map pack. The listings on the Google map pack are directly related to the Google My Business profile. For businesses that depend upon their locations, maintaining an optimized Google My Business Profile is highly important.
1. How to Optimize Your Google My Business Listing?
You can easily optimize your Google My Business Listing by ensuring a few important things as specified below and enjoy wonderful outcomes for your business.
2. Verify Your Business
This is the first step that you need to make sure of after you create a Google My Business listing for your online business. For verification, a 4-digit pin is sent to your physical address through the mail by Google which may take around 14 days to reach. You need to enter that pin on the link provided. By making you do so Google ensures the legitimacy of your business.
3. Complete Your Business Profile
Once you are verified, you must ensure your profile completeness. There may be several detailed options that say optional but it is also recommended to fill those options as well such as details about your product, services, etc. because the more elaborations you provide about your business more competitive advantage you will receive by Google.
4. Ensure Accuracy of Your Information
Just filling out the information should not be the core aim rather keeping it accurate and up-to-date is another important aspect you need to make sure of. Google My Business Listing works as a virtual storefront for your business hence make sure you keep it correct and current.
5. Ensure Your Name, Address, and Phone Information Consistent Everywhere on the Web
Your NAP information should be consistent over all the directories on the web and it should match with your Google My Business listing. As Google bots are becoming smarter so any variation in your NAP information may lower the credibility of your business.
6. Choose Relevant Categories
Listing your business under the most relevant and appropriate categories is equally important. The primary category should be most relevant. There are several instances when rankings drop or improve by just making a selection on a category.
7. Showcase Your Professional Images
Images have also been provided equal importance by Google just like words. You must include semi-professional photos of your business to let Google know that your business is a legitimate one. This can affect your Map rankings amazingly.
8. Add More Reviews
Client reviews are another important aspect that Google considers while giving a place for business on the Google Maps pack. More you have positive reviews more there are chances to get top positions on Google Maps.
These are some important things you can implement to optimize your Google My Business page. Besides, if you are looking for the best Google my business SEO companies in Pune, you can consider Opstech Solution as they have years of expertise in maintaining top Google My Business rankings for businesses across the world.