Google Ads vs Facebook Ads- Which is Better?
Running a successful online business is extremely difficult. There are different modes one has to take care of so that they stay ahead in the competition and reach out to the audience well. The use of Google ads and Facebook ads is one such measure. Both of them are paid options that can actually be extremely beneficial for the business. But choosing the right option definitely is important. Both of the platforms are oriented towards different tasks with an intent to engage the audience with the ads. This means you will have to adjust and optimize the advertising timely. The guide here has mentioned the difference between the two, which will help you choose the best.
1. Targeting
No doubt, it is the major difference between the options one can use to take a business advertising to the next level. The Facebook ads are majorly focused on the interest demographics except the targeting. This means the ads.
Target the users based on their online presence and behaviour. This means that the Facebook user might not be searching you or your product, but the targeting options will be able to get your brand in front of them. On the other side, Google ads target users based on keywords. Herein the users already know what they are searching for.
2. Audience needs
When you use Facebook ads, you are putting a product or service in front of someone who might have never heard about your business. At this point, the Facebook user might not be ready to buy as they haven't searched for the product or service intentionally, which means it will be quite difficult to convince them and take them throughout the buyer's journey. While on the other side, Google ads include keywords based on search behaviour. This means that it is more likely for the users to click on the ads on Google as they are searching for the product online. Thus, it will be easier to take the user through the buyer's journey and convince them to purchase.
3. Goals
The ultimate goal of the ad is to sell the product or services of the business. Based on the needs of the audience, the goal changes. For instance, in the case of the Facebook ads, the major goal is brand awareness as herein, you are advertising to people based on interest but not the keywords. The focus is majorly on exposing users to the brand rather than making sales. Although it might sound scary, it is quite great for building brand awareness and helping your brand reach more customers. Thus will achieve your goal ultimately. On the other side, the main goal is selling. This means you are specifically targeting the keywords and the PPC model to make it easier for users to find your brand. When the users look for a specific keyword, the products or services of a brand will come up in front of them, which will make it easier for them to find the product they need and complete the purchase.
Conclusion
No doubt, both of the modes will work well for your business. But it can be quite complicated. There are different factors you need to consider before you make the final decision. Besides that, each of the strategies requires continuous customization so that the results are good and satisfactory. When taken care of properly, the ads can actually be helpful. There are different tools and agencies that are all prepared to provide assistance as and when required. You can contact them today for help to ensure you are not done creating a mess but actually bringing good results for your business.